Euvienne is a passionate makeup artist who, at the start of this year, left her corporate job to pursue her passion for makeup artistry full-time. Euvienne knew that competition in the makeup industry is tough, with many professional makeup artists already dominating the market.
She knew right off the gate that if she wanted to position her new makeup business in the competitive market and to build trust, she needed a professionally made website that showcases her work and unique story.
Made with Purpose
We built a mobile responsive website using her content management system of choice, Squarespace. We put together photographs of some of her recent work and guided her through creating content and developing her brand story. We specifically picked a photo of her mother for the homepage banner, not only to express her belief that beauty should be classic and timeless but also as a nod to her mother who cultivated in her a love for makeup.
With a booking system embedded in her website, she’s able to use this platform as her official client signup form. And because of its mobile-responsive interface, she’s able to utilize her website in wedding fairs and trade shows where potential customers are able to view her services, rates, and portfolio, and book her services digitally, on the spot.
We also created a social media content plan that covered the month of her website launch. We designed branded templates that she’s able to easily customize and use on her own moving forward.
What We Did
- Mobile Responsive Website Design & Development, built with Squarespace
- Brand Story & Content Development
- Social Media Visuals and Launch Strategy